Micromax Owners Profile - 1981 Words

Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report, it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. The brand took on the leaders in the category with specific products that addressed different customer needs. The company has focused their efforts towards creating life-enhancing mobile phone solutions and wireless technologies that cater†¦show more content†¦Anything that sets the adrenaline rushing excites Vikas. An ardent sports lover and an adventure person, Vikas loves badminton, cricket and snooker and activities such as parasailing, scuba diving and ocean walk s. He is also passionate about fast cars. An avid traveler, Vikas has a fetish for Lebanese and Chinese cuisines. During his leisure time he loves listening to music and watching movies. Vikas is an alumnus of Jamia Millia University from where he completed his engineering degree Rahul Sharma, Executive Director Micromax Informatics Limited, is the driving force behind Micromax’s commendable position in the Indian mobile handset market. Leading the Product and Sales strategies in Micromax, Rahul encompasses an enriching work experience of 13 years. The phenomenal growth of Micromax can be attributed to the dynamic leadership of Mr. Sharma. An unparalleled increase in revenue inflow further substantiates the midas touch that Rahul has brought to the company and an equally impressive growth of the company highlights the consistency of his leadership. Rahul upholds the philosophy that we mustShow MoreRelatedMicromax Marketing Strategy8630 Words   |  35 Pages[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes Profits...............................................................................4 2. Time frame.........................................................................................4 Read MoreMarketing Strategy of Low Cost Tablet3773 Words   |  16 PagesMarketing Strategies for MARKS-V Tablet Contents: 1. Industry Outlook and Company Profile 2. STP for MARKS-V Tablets ï‚ · Segmentation ï‚ · Targeting ï‚ · Positioning ï‚ · Promotion 3. Promotion 4. Distribution Channels 5. Competitor Benchmarking 6. Pricing 7. Porter’s Five Forces Analysis 8. Product SWOT Analysis 9. Service Management 10. Conclusion 11. References 1. Industry Outlook and Company Profile As per IDC report, 7 inch tablets in the less than $150 price band populated the marketRead MoreAnalysis of Distribution Channel of Reliance Communications11560 Words   |  47 Pages 15 | | | |2.2) Company profile 20 | |